Top 50: Europe’s hottest B2B SaaS startups in 2022 (Premium Report)

B2B SaaS is a growing vertical, with innovative tools, platforms and solutions that help companies operate more efficiently in different areas and aspects of their business.

Over the past few weeks, we’ve been taking a close look at over 1,200 European early-stage startups that are working on innovative B2B SaaS solutions and platforms. During our sourcing and reviewing process, we exclusively focused on SaaS startups which were founded between 2019 and 2022. Today, we’re introducing you to 50 of the most promising B2B SaaS startups from across Europe. 

B2B SaaS is a growing vertical, with innovative tools, platforms and solutions that help companies operate more efficiently in different areas and aspects of their business. In our digitally-driven world, choosing the right software is more important than ever and it’s a market area full of fresh thinking and exciting tech innovation.

The B2B SaaS space encompasses cloud-based software used for everyday business tasks and processes, such as productivity, customer relationship management, HR, financial operations and so forth. It’s a market that is growing rapidly and in 2021 alone 27 SaaS startups went public, representing a market capitalization of about €225 billion. Europe is currently home to about 81 SaaS unicorns, the likes of Personio and Veriff being some of the most recent and most popular ones.

In order to track down the European B2B SaaS startups that are most promising at the moment, we analyzed over 1,200 startups, followed a rigorous scoring system, and selected 50 that we believe are the hottest early-stage B2B SaaS startups to watch in 2022 and beyond.

For each startup, we looked at metrics such as the employee count and funding info, as well as signals like social media followings, website traffic, the founding team, and the degree of innovation.